Hotelier - Hotel Training Forum

Let's accept the fact that in the last two years, facebook has changes many ways in the we do business. These include the way we reach and react to our customers. Particular to hotel business, become more and more hotels found realizes the importance of facebook presence and tried to take the advantage of its existence by creating facebook pages, fans badges, likes etc.

In term of guest's satisfaction monitoring and measurements, facebook has also (unconsciously) take parts  in shifting the hotel's long interest over mystery shopper practices and focus more towards facebook pages as now more and more obvious that customers may simply logon to their facebook profiles and post their experiences easily.

Compared to mystery shopper, facebook pages, fans badges and likes of course may not be able to provides a standardized measurements which comparable againts hotel standards, facebook pages more rely towards brand images, customer's experiences and feeling, which at the end of the day it is more important because this stays in customer's mind and influence their decision making process. 

Yet, mystery shopper pactices rely towards one man evaluations which simply cannot be 100% free from bias.

So have you create your facebook page for your business today?