| In most Organization Sales and Marketing is the key to successful penetration of the market segment as desired as well as the achievement of annual revenue goals as determined by budgeting process as approved by Owners and Corporation.
Through series of Sales and Marketing strategies and Branding, Hotelier Sales Professionals is responsible for the successful promotion and sales of All Products and Services; Rooms, Food & Beverage, Miscellaneous (telephones, laundry, spa, etc.) and Special Events. All of these sales & marketing strategies includes but not limited to; advertising, public relations, newsletters, printed collateral, holiday cards, direct-mail campaigns, sales blitz, telemarketing activities and promotional items.
Besides, room rates & pricing strategies, value-added programs, contractual agreements and cooperative promotions are managed by Hotelier Sales Professionals.
Understanding the central and crucial function of this department to an organization Hotelier Portal! is committed to provide distinctive Hotelier - Hotel Training Program for all Hotelier Sales Professionals to continuously upgrade and reshape their competency level in various hotelier learning scenes;
Scene 1. Departmental Goals & Objectives Scene 2. Understanding Market & Account Scene 3. Know What To Do Scene 4. Planning Scene 5. Understand Your Gold Mine Scene 6. Scheduling Sales Calls Scene 7. Sales Calls Scene 8. Tell Them Don’t Sell Them Scene 9. Special Events i. Pre-Sales ii. Sales iii. Planning iv. Function Order v. Guaranteed Services vi. After Sales Relations Scene 10. Reporting Procedures Scene 11. Contracts Scene 12. Winning Negotiations Scene 13. Revenue Management Scene 14. Customers Database Management Scene 15. Promotions & Campaigns i. Ad Contents ii. Ad Placements iii. Campaign Models iv. Calendar of Events v. Media Relations
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