Hotel Executive Training & Development Program
Hotelier Sales & Marketing Skills Training Materials
In most Organisation Sales and Marketing is the key to successful penetration of the market segment as desired as well as the achievement of annual revenue goals as determined by budgeting process as approved by Owners and Corporation.
Through series of Sales and Marketing strategies and Branding, Hotelier Sales Professionals is responsible for the successful promotion and sales of All Products and Services; Rooms, Food & Beverage, Miscellaneous (telephones, laundry, spa, etc.) and Special Events. All of these sales & marketing strategies includes but not limited to; advertising, public relations, newsletters, printed collateral, holiday cards, direct-mail campaigns, sales blitz, telemarketing activities and promotional items.
Besides, room rates & pricing strategies, value-added programs, contractual agreements and cooperative promotions are managed by Hotelier Sales Professionals.
Understanding the central and crucial function of this department to an organisation, Hotelier Portal! is committed to provide distinctive Hotel Executive Training Program for all Hotelier Sales Professionals to continuously upgrade and reshape their competency level in various hotelier learning scenes;
Scene 1. Departmental Goals & Objectives
Scene 2. Understanding Market & Account
Scene 3. Know What To Do
Scene 4. Planning
Scene 5. Understand Your Gold Mine
Scene 6. Scheduling Sales Calls
Scene 7. Sales Calls
Scene 8. Tell Them Don’t Sell Them
Scene 9. Special Events
i. Pre-Sales
ii. Sales
iii. Planning
iv. Function Order
v. Guaranteed Services
vi. After Sales Relations
Scene 10. Reporting Procedures
Scene 11. Contracts
Scene 12. Winning Negotiations
Scene 13. Revenue Management
Scene 14. Customers Database Management
Scene 15. Promotions & Campaigns
i. Ad Contents
ii. Ad Placements
iii. Campaign Models
iv. Calendar of Events
v. Media Relations